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Pay Per Click (PPC)...
the Effective Approach
Right beside email marketing, pay per click
advertising is one of the most effective ways to get targeted prospects to your
website. If done correctly, it'll be the single most valuable tool in your marketing
arsenal -- responsible for such things as driving visitors interested in YOUR products and
services to your site and cutting advertising costs.
Search engine optimization, even when using tricks and scams, doesn't guarantee you over-night
results much less success. It takes time to get indexed / spidered by the engines and those
three weeks to (gasp!) four months of wait time could be better spent running a pay per
click campaign to attract the right traffic.
Pay per click, or PPC as it's generally called, is a very efficient resource considering that
you'll only pay for people that actually "click" on your link as opposed to most other ads
where you're charged for every person that sees your ad, regardless of whether or not they
were prospects in the first place.
HOW A PAY PER CLICK CAMPAIGN CAN HELP
With the help of our partners, we've put together a program designed to get your ads all across
the web on our network of industry-specific quality sites. No more bidding wars or calculating
the cost of each visitor against the cost of your ad. What you'll get is a highly effective and
efficient way to increase revenue while simultaneously cutting your marketing costs. You'll
be where your customers go to find what the things YOU sell! Ready
to get you pay per click campaign started today? Contact us.
HOW TO EFFECTIVELY FIND YOUR MARKET UTILIZING PAY PER CLICK
Imagine your business at the perfect place where it'll grab the attention of each and every
person needing your service... That's what we refer to as keyword relevance. Keyword
relevance means your ad shows up when someone does a search for the information, products or
services that you provide.
You provide the website; we'll handle the rest (i.e., site-specific titles, descriptions and
keywords) without altering your site. It doesn't get better (or easier!) than
this.
Sometimes you need something that your competition isn't taking advantage of... like
PPC
NOW let's imagine you sell widgets and the Widget Council (or any other highly respected group
of widget experts) puts out an article explaining creative uses for old widgets. Along side
this widget content would be your ad. This my friend, is content relevance.
Before we wake up from this perfect scenario where you seem to be everywhere your soon-to-be
customers are, let's imagine your all-time greatest prospect.
You know who this is. This person runs that huge company you've been eyeing for months.
Waiting for the perfect opportunity to pay them a visit because you know closing a deal with
them means you can finally get that new car, move into a bigger office, etc.
We'll call the person Joe. Joe is reading an article published on one of the web's most coveted
content sites (trusted information communities like About.com, iVillage.com and Forbes.com) and
his attention moves towards a company (it's your dream... shouldn't the company be yours?)
that provides the services he's been needing. Can Joe trust this company? Why not?! The website
he trusts enough to give him industry insight does. Joe contacts this company and days later,
closes his deal. Still doubt the power of relevance? ...didn't think so!
This isn't a dream! It is pay per click efficiency without the keywords or contextual
advertising if you want to get technical. We choose the topics that make sense for your business.
No guessing with keywords, you're automatically placed in front of the right audience at the
right time. Let's get started!
How to find local customers using pay per click...
Many people are looking for you. The problem is you don't know where to find them. Worse,
they don't know you even exist! Your local campaign can promote your services exclusively to
customers in your area. We use the same content relevance strategies to get you where you need
to be within regionally targeted content pages like About.com's city guides. Restaurants,
athletic clubs, pet sitters, dentists, real estate agents, mortgage brokers, loan officers,
salons, etc. all drive their businesses using local relevance. Shouldn't you?! If you're serious
about marketing that works, give it a try...
How to do relationship marketing when there's no existing relationship / rapport already
there!
Millions of people subscribe to newsletters to keep them informed of what's going on. We all
know a newsletter builds rapport, helps develop relationships with your prospects, and keeps
them purchasing from you, but what if you haven't developed relationships yet?
We can put you within targeted newsletters distributed by quality publishers like
iVillage.com, CBS MarketWatch, About.com, CNET Networks, etc. You'll be in emails that are
delivered to an audience that's passionate about their area of interest (i.e.: YOUR products
and services). This one-of-a-kind program puts your offerings in front of customers who may not
have even planned to get on the web that day -- until a newsletter from a trusted source, with
your listing, landed in their inbox.
LIST YOUR SITE NOW!!!!
You'll find pay per click marketing to be extremely affordable. In all actuality, it's a bargain!
Every day that passes however, people are realizing the powerful impact results-based performance
marketing has on business and traditional media companies are also taking notice and buying up
web properties with the quickness! Get in now before it's too late and cost barriers make it
impossible to get started. Once you're in the game, you'll be so profitable it won't matter how
high pay per click rates go over the next 20 years, you'll have plenty of room to work
with.
Now for the meat-and-potatoes. There's a set-up fee that goes towards the expert research,
creation and development of your your campaign. We take your success very seriously as it ensures
a continual stream of business for us and at the end of the day, money in both our pockets.
Set-up and continual optimization are areas where shortcuts are downright dangerous. There is
also your "click cost" which is the amount of times a new prospect goes on your site times the
value of your placement. Your monthly costs can be set as low as $100 or you can accept
unlimited visitors using our auto-replenish feature. Let's figure out
which price program works best for you.
One of the best benefits is the quick turnaround time. You can have your campaign up and running
almost immediately. Most marketing programs can have you waiting weeks, months or even years
before delivering even modest results... that's not us. We know the value of time and aren't
going to waste either yours or ours.
Let's get you started TODAY. Contact us.
Companies we work with...
Agencies
We will provide a
cost-effective solution for your clients on your behalf or through you
that you can resell and re-price however you choose.
Contact us for more information.
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Business Owners
Branding and marketing affect your bottom line. Let it work for you to help you attract more business, earn more sales and create repeat business. Contact us for more information.
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Managers & Directors
Embrace the web with confidence.
Learn what works and what's just a waste of money & enjoy the process of
making Internet marketing decisions. Contact us for more information.
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